online marketing

getting the basics right
As part of your normal Visible service, your website will be optimized, to ensure that it is ‘visible’ on all search engines. This is similar to ‘fishing’, as you encourage potential customers to ‘bite’ by placing your company name and services out there. However, you may wish to go further than this, and use the internet as a really powerful tool for attracting customers and generating sales. You can even use the internet to ‘hunt’ potential customers, by targeting online activity towards them.
direct marketing - online
The power of the internet as a direct marketing tool was illustrated spectacularly in 2008. when Barack Obama won the Presidency by appealing directly to people through ‘guerilla’ marketing; using online marketing techniques to get his message across to people and to appeal – very successfully – for their support and funding.
In addition to being designers, we employ specialist marketers, who understand how to achieve results through websites and online marketing. In other words, we help your website to work for your business. Dependent upon your needs, we can employ the following internet marketing techniques to develop business:
• Guerilla Marketing
• eMail marketing
• Contact marketing
• Coordinated email campaigns, sent to a database of contacts
• Autoresponders
• eNewsletters.