Why have a website?

There are many reasons for having a website. Before designing a website that works for you, it is essential to understand what you want the site to do for you. The following are typical reasons why people need websites:

To market your products or services, as cost-effectively as possible
Websites are often the most effective, economical way to market a product or service. This is true, providing the website is well-designed, securely hosted, and its visibility maximized on the internet.
To set your business apart from your competitors
More often than not, potential customers will view a company’s website before deciding whether to buy from that company. A well-designed website can really set your business, your product or your services apart from your competitors, giving you a major competitive advantage.
To sell your goods or services online
Increasingly, products are being sold directly over the internet, whether they are traditionally sold in shops or via other channels.
Remove the ‘fear of the unknown’ by allowing potential new customers to ‘browse’ before visiting your business
These days, many people prefer to ‘browse’ online before they visit a business or shop. This allows them to feel more comfortable, by removing the ‘fear of the unknown’. By designing a site that has a ‘friendly, warm’ feel, and using many bespoke photographs, this can be achieved, encouraging customers to convert their virtual visits into real visits to your business.
Recruitment of applicants for employment
By creating a targeted recruitment page, linked to search engines using ‘jobsearch’ keywords, potential employees can be directed to your site.
Enable online ‘hunting’ activities through the generation of a database of potential clients
Through the use of Autoresponder, together with a contact request facility on your site, we can build you a database of potential customers who have shown an interest in your services. This can be used for targeted e-marketing campaigns.
Legitimise your business
By creating a site with the appearance of longevity and stability, even new businesses can achieve the image of stability and ‘having been around a long time’.
Enable potential visitors to find your business
Through providing an online link to Google maps, with full directional instructions and map facility, we can enable potential customers to find you with ease.
Allow you to update ‘catalogue’ details of your products on a regular basis
A fully enabled content management system will allow you to update your ‘catalogue’ every time a new product is stocked, and remove any which are sold out. Full training and ongoing support will be provided to the members of staff responsible for updating your site.
Ensure that you do not have to put much time or effort into your site
We will provide full ongoing hosting, support and development for your site, ensuring that you can focus on running your business.
Target marketing to potential customers
Through the use of auto-responders, we will create a database of interested people who have ‘hit’ your site. The e-marketing/newsletter campaign will contact these people directly, on a monthly basis.